دانلود کتاب Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
by Oscar Santolalla
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عنوان فارسی: ایجاد و ارائه یک قاتل محصول نسخه ی نمایشی: نکات و ترفندها به وای مشتریان خود |
دانلود کتاب
جزییات کتاب
Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?
What You'll Learn
• Apply a simple step-by-step method to create effective product demonstrations
• Know the 5 steps to create a wow moment
• Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
• Avoid common mistakes and maximize your presence as a technical presenter
• Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.
• Be aware of trends in technology for product demos
Who This Book Is For
Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals