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Joe Pulizzi
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دانلود کتاب Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
by Joe Pulizzi|
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عنوان فارسی: محتوای Inc.: چگونه کارآفرینان استفاده از مطالب و محتوا برای ساخت عظیم مخاطبان و اساسا ایجاد کسب و کار موفق |
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جزییات کتاب
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.
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