دانلود کتاب Social Media in the Marketing Context. A State of the Art Analysis and Future Directions

Name: Social Media in the Marketing Context. A State of the Art Analysis and Future Directions
Availability: InStock
Author: Cherniece J. Plume
ISBN: 9780081017579,9780081017548

by Cherniece J. Plume, Yogesh K. Dwivedi and Emma L. Slade (Auth.)

عنوان فارسی: رسانه های اجتماعی در بازاریابی زمینه. دولت از هنر تجزیه و تحلیل و جهت های آینده
ناشر: Chandos Publishing
سال: 2016
ویرایش: 1st Edition
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 182 -173
شابک: 9780081017579,9780081017548
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.27 مگابایت

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جزییات کتاب

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.