دانلود کتاب The Marketing Director's Role in Business Planning and Corporate Governance

Name: The Marketing Director's Role in Business Planning and Corporate Governance
Availability: InStock
Author: Gerald Michaluk
ISBN: 0470515805, 9780470515808, 9780470986653

by Gerald Michaluk

عنوان فارسی: نقش مدیر بازاریابی در برنامه ریزی کسب و کار و اداره امور شرکت
سال: 2008
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 312-314
شابک: 0470515805, 9780470515808, 9780470986653
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 12.00 مگابایت

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جزییات کتاب

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process.Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.

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