دانلود کتاب Advances in National Brand and Private Label Marketing: Second International Conference, 2015

Name: Advances in National Brand and Private Label Marketing: Second International Conference, 2015
Availability: InStock
Author: Francisco J. Martínez-López
ISBN: 9783319201818, 9783319201825

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman (eds.)

عنوان فارسی: پیشرفت در نام تجاری ملی و بازاریابی خصوصی برچسب: دومین کنفرانس بین المللی، 2015
ناشر: Springer International Publishing
سال: 2015
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 211
شابک: 9783319201818, 9783319201825
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.00 مگابایت

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جزییات کتاب

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.