دانلود کتاب 22 Immutable Laws of Marketing

Name: 22 Immutable Laws of Marketing
Availability: InStock
Author: Al Ries
ISBN: 1861976100, 9781861976109

by Al Ries, Jack Trout

عنوان فارسی: 22 قوانین تغییر ناپذیر بازاریابی
ناشر: Profile books
سال: 1994
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 144-144
شابک: 1861976100, 9781861976109
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 0.86 مگابایت

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جزییات کتاب

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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