دانلود کتاب Differential Games in Marketing

Name: Differential Games in Marketing
Availability: InStock
Author: Steffen Jørgensen
ISBN: 9781461347248, 9781441989291

by Steffen Jørgensen, Georges Zaccour (auth.)

عنوان فارسی: بازی دیفرانسیل در بازاریابی
ناشر: Springer US
سال: 2004
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 176-184
شابک: 9781461347248, 9781441989291
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.00 مگابایت

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جزییات کتاب

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.