دانلود کتاب Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Name: Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Availability: InStock
Author: Stephanie Hintze (auth.)
ISBN: 9783319113753, 9783319113760

by Stephanie Hintze (auth.)

عنوان فارسی: ارزش بازاریابی زنجیره ای: یک استراتژی بازاریابی برای غلبه بر مقاومت نوآوری و ضوابط فوری
ناشر: Springer International Publishing
سال: 2015
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 259
شابک: 9783319113753, 9783319113760
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.00 مگابایت

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جزییات کتاب

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

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