جزییات کتاب
Build to Last: A Step-by-step Guide to Long-term Network Marketing success reveals why a select few individuals experience lasting success at the highest levels in network marketing while everyone else struggles. Build to Last is not an introduction to network marketing. It's the missing piece for many would-be top network marketing professionals. In this book you will learn: The mindset and philosophy of top network marketers. How to identify and push past your limiting beliefs. How to lead yourself so you can lead others. How to attract leaders into your business. How to mentor and develop leaders. How to push those you're mentoring past their limiting beliefs. How to create financial and time freedom. How to earn a six- or seven-figure income year after yearFollowing the detailed guidance he offers in Build to Last, the author Keith Callahan went frombankruptcy to seven-figure success in his network marketing business. Over nearly a decade inthe industry, he has mentored many people on his team of 30,000 distributors to six- or seven-figure success.The reason a select few experience success at the highest levels, while the majority struggle, issimply their mindset. The super successful build with the mindset of a CEO while everyone elsebuilds with the mindset of an employee.You have the ability change your mindset and attract success at the highest levels.Build to Last lays out the intentional way successful network marketing professionals build - theway a CEO does. The cornerstone of a build-to-last business is leadership and relationships. It'sbuilt by first becoming a leader yourself and then developing those you mentor into leaders.The end goal is a business that thrives for years to come and does so - here's the importantpart - with or without you. This way of building a network marketing team allows you to helpthe most people and earn the highest, long-term, stable income.Build to Last has two sections. Section One, "Personal Leadership," focuses on the personaltransformation and the personal development necessary to lead others. It explores themindset, philosophy, and approach to their business of those achieving success at the highestlevels in network marketing. It's more about who you must become than what you have to do.Section Two, "Leading Others," is the "what you have to do" section of the book. It's the nutsand bolts of how to attract, identify, and eventually mentor leaders. You learn how to positionyourself as a leader in the minds of others and the steps necessary to take people all the wayfrom prospect to being a leader of their own team.Build to Last is not a pleasure read. Keith Callahan articulates the information, principles, andactions for network marketing professionals who (1) are already in the industry and have abasic understanding of the profession and terminology used within the industry; (2) recognizethe potential in the industry, but haven't personally experienced that high-level, long-lastingsuccess - yet; and (3) are coachable and willing to put in the work to achieve the highest levelsof success, but need a guide to show them how.If you are willing to do the necessary work, Build to Last is a guide to becoming a leader whoachieves enormous success in network marketing business.