دانلود کتاب Implicit Measures of Attitudes

Name: Implicit Measures of Attitudes
Availability: InStock
Author: Bernd Wittenbrink
ISBN: 1593854021,9781593854027

by Bernd Wittenbrink, Norbert Schwarz (eds.)

عنوان فارسی: اقدامات ضمنی از نگرش
ناشر: The Guilford Press
سال: 2007
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 294-306
شابک: 1593854021,9781593854027
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.03 مگابایت

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جزییات کتاب

Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.