جزییات کتاب
While it might seem like some people are born with it, the fact is anyone can learn to be creative. Companies such as Apple, Air B&B and Tesla, have shown that creativity outperforms entrenched thinking. Using architecture, humor and everyday examples the Creativity Code helps:- Kickstart your creative thinking- Unlock your visual processing potential- Strengthen your design skills- Discover your inner DaVinciIf you are struggling in school, interested in architecture, or searching for a way to breakthrough in your profession than this powerful, jam-packed guide will help you find hidden opportunities, solve unique problems, and create what you think is impossible.The Creativity Code is about taking back creativity in a structured way, and making an intangible idea concrete. What better than architecture, a field defined by structure and made with concrete to explore this subject. This book will give you a solid foundation for you to build your ideas on.The books ingredients were brewed in building a professional architecture firm from scratch during the recession. Its recipe was then tested by hundreds of University students. For 15 years I have been creating designs for my clients and myself. I've been winning competitions, getting published, and working for top firms in the world. Now I want to help you make your ideas become reality.