دانلود کتاب Igniting Innovation: The Tata Way

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising thirty companies across ten clusters. The group operates in more than 100 countries across six continents. What does the Tata group do to encourage and enhance innovation in these companies that are well established and also several other smaller and fledgling companies? Tata InnoVista is a thirteen-year-old flagship innovation programme of the Tata Group. Over the years, Tata InnoVista has fired the imagination of people across Tata companies and has become one of the sought-after platforms for Tata managers. It has been presented to and researched by management experts globally, including those in Harvard Business School, London Business School and INSEAD. This book explores how InnoVista has inspired thousands of managers and is building a culture of innovation. It also explains how this programme is building capability on innovation and serves as a unique measurement system for companies on innovativeness.