دانلود کتاب Public relations : the profession and the practice

Name: Public relations : the profession and the practice
Availability: InStock
Author: Lattimore
ISBN: 9780071310727,007131072X,9780073512051,0073512052

by Lattimore, Dan

عنوان فارسی: روابط عمومی : حرفه و عمل
ناشر: McGraw-Hill/Connect Learn Succeed
سال: 2013
ویرایش: 4th ed.
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 433-433
شابک: 9780071310727,007131072X,9780073512051,0073512052
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 15.59 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- Read more...