دانلود کتاب Understanding Communication Research Methods: A Theoretical and Practical Approach

Name: Understanding Communication Research Methods: A Theoretical and Practical Approach
Availability: InStock
Author: Stephen M. Croucher
ISBN: 1138052655,9781138052659

by Stephen M. Croucher, Daniel Cronn-Mills

عنوان فارسی: شناخت ارتباط روش تحقیق: نظری و رویکرد عملی
ناشر: Routledge
سال: 2018
ویرایش: Hardcover
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 324-284
شابک: 1138052655,9781138052659
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.50 مگابایت

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جزییات کتاب

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.