دانلود کتاب Airline Operations and Management: A Management Textbook

Name: Airline Operations and Management: A Management Textbook
Availability: InStock
Author: Gerald N. Cook
ISBN: 1138237523,9781138237520

by Gerald N. Cook, Bruce G. Billig

عنوان فارسی: هواپیمایی عملیات و مدیریت: مدیریت کتاب درسی
ناشر: Routledge
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 362-363
شابک: 1138237523,9781138237520
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.57 مگابایت

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جزییات کتاب

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.