دانلود کتاب Break Through the Noise: The Nine Rules to Capture Global Attention
by Tim Staples, Josh Young
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عنوان فارسی: از طریق شکستن سر و صدا: نه قوانین را به تصرف خود توجه جهانی |
دانلود کتاب
جزییات کتاب
Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.