دانلود کتاب Email and Commercial Correspondence: A Guide to Professional English

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.Some of the key guidelines covered include:- Write meaningful subject lines - otherwise recipients may not even open your mail.- Always put the most important point in the first line - otherwise the reader may not read it.- Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!- Be a little too formal than too informal - you don’t want to offend anyone.- If you have two long important things to say, say them in separate emails.- Give clear instructions and reasonable deadlines.- If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.- Empathize with your recipients busy workload.- Never translate typical phrases literally - learn equivalent phrases.The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.