جزییات کتاب
Now is the time to redirect your focus from short-term gain to long-term growthIn 2005, the man who coined the term "shareholder value" wrote a groundbreaking and heavily discussed article in the "Harvard Business Review." Called "10 Ways to Create Shareholder Value," Alfred Rappaport outlined a simple but profound thesis: "Sacrificing future growth to meet quarterly earnings benchmarks is the road to corporate and investment ruin."Sure enough, a global financial crisis occurred, which Rappaport blames on executives who chased higher stock prices with stock options. Ditto for money managers chasing quarterly performance numbers.In "Ten Ways To Build Long-Term Shareholder Value," Rappaport examines the causes and consequences of "short-termism" and offers specific recommendations for redirecting incentives and accounting practices.Whether you're a corporate manager, public policymaker, business-school student, or simply concerned about your financial future, "Ten Ways to Build Long-Term Shareholder Value" provides valuable insight and actionable tips to change the course of your company--and contribute to an overall healthy economy that benefits all.