دانلود کتاب Minding the Store

Mr. Marcus has spent most of his life not only helping to create a retailing enterprise renowned throughout the world as the epitome of quality, but also in setting high standards for the level of taste of all who desire "the better things in life" and in doing so has played a key role in making Dallas itself a success. "Mr. Stanley, " as he is affectionately called by all his Neiman Marcus friends and associates, has made Neiman Marcus a legendary success. Although he retired from active involvement in Neiman Marcus in 1977, the influences of the philosophies of business he developed remain an important part of the training of Neiman Marcus personnel. Those basic principles - best exemplified by his belief in his father's business philosophy - are the reasons Neiman Marcus is today recognized as the taste leader of American retailing.