دانلود کتاب Thirty Years Of Political Campaigning In Central And Eastern Europe

Name: Thirty Years Of Political Campaigning In Central And Eastern Europe
Availability: InStock
Author: Otto Eibl
ISBN: 3030276929, 9783030276928, 3030276937, 97830302769

by Otto Eibl, Milos Gregor

عنوان فارسی: سی سال فعالیت سیاسی در اروپای مرکزی و شرقی
ناشر: Palgrave Macmillan
سال: 2019
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 431-431
شابک: 3030276929, 9783030276928, 3030276937, 97830302769
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.04 مگابایت

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This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.