دانلود کتاب The Character of a Corporation: How Your Company’s Culture Can Make or Break Your Business

Name: The Character of a Corporation: How Your Company’s Culture Can Make or Break Your Business
Availability: InStock
Author: Rob Goffee
ISBN: 088730902X,9780887309021

by Rob Goffee, Gareth R. Jones

عنوان فارسی: شخصیت یک شرکت: فرهنگ شرکت شما چگونه می تواند تجارت شما را ایجاد یا خراب کند
ناشر: HarperCollins Publishers
سال: 1998
ویرایش: Hardcover
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 237-264
شابک: 088730902X,9780887309021
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 15.01 مگابایت

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Coca-Cola, Disney, Nike, and Hewlett-Packard all have it: a positive corporate culture that powerfully affects their bottom line. Yet corporate culture remains the most underutilized weapon in business because most companies are intimidated by its intangibility, convinced of its secondary importance to the "harder" components of their strategic plans, or simply don't know how to assess culture or fix it. Drawing on 15 years of research and consulting with high-profile companies, The Character of a Corporation explores how a company's "character" can make the difference between short-term burnout and a sustainable long-term edge and how anyone, from senior-level executive to middle manager, can identify and thrive within their company's culture.