دانلود کتاب Leading Edge Marketing Research: 21st Century Tools And Ideas

Name: Leading Edge Marketing Research: 21st Century Tools And Ideas
Availability: InStock
Author: Robert J Kaden
ISBN: 1412991315, 9781412991315

by Robert J Kaden, Gerald Linda, Melvin Prince

عنوان فارسی: لبه پیشرو در تحقیقات بازاریابی: قرن 21 ابزار و ایده های
ناشر: SAGE Publications
سال: 2012
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 505-505
شابک: 1412991315, 9781412991315
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 16.72 مگابایت

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جزییات کتاب

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.