دانلود کتاب Public Relations: A Values-Driven Approach

Name: Public Relations: A Values-Driven Approach
Availability: InStock
Author: David W. Guth
ISBN: 9780205897766

by David W. Guth, Charles Marsh Ph.D.

عنوان فارسی: روابط عمومی: یک ارزش محور رویکرد
ناشر: Pearson Education, Inc
سال: 2017
ویرایش: 6
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 750-750
شابک: 9780205897766
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.71 مگابایت

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For courses in Introduction to Public Relations

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.