دانلود کتاب The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

Name: The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
Availability: InStock
Author: Barry J. Babin
ISBN: 9783030060305,9783030060312

by Barry J. Babin, Marko Sarstedt

عنوان فارسی: بزرگ تسهیل کننده: تأملاتی در سهم Joseph F. مو جونیور به بازاریابی و تحقیقات کسب و کار
ناشر: Springer International Publishing
سال: 2019
ویرایش: 1st ed.
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): VIII, 212-
شابک: 9783030060305,9783030060312
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.39 مگابایت

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This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.