دانلود کتاب Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence ?
by Soumaya Ben Letaifa, Anne Gratacap, Thierry Isckia
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عنوان فارسی: آشنایی با اکوسیستم کسب و کار: چگونه شرکت های موفق در دنیای جدید از همگرایی ? |
دانلود کتاب
جزییات کتاب
Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc.
Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integratingfor the first time well known French speaking scholars' contributions from the strategy and innovation management fields.