دانلود کتاب Consumer Behavior: Buying, Having, and Being
by Michael R. Solomon
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عنوان فارسی: رفتار مصرف کننده: خرید داشتن و بودن |
دانلود کتاب
جزییات کتاب
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html