دانلود کتاب Business to Business Marketing
by Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano
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عنوان فارسی: کسب و کار به کسب و کار بازاریابی |
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جزییات کتاب
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.