دانلود کتاب Gaining and Sustaining Competitive Advantage: Pearson New International Edition

Name: Gaining and Sustaining Competitive Advantage: Pearson New International Edition
Availability: InStock
Author: Jay Barney
ISBN: 1292021454,9781292021454

by Jay Barney

عنوان فارسی: به دست آوردن و حفظ مزیت رقابتی: پیرسون بین المللی جدید Edition
ناشر: Pearson
سال: 2013
ویرایش: 4
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 512-513
شابک: 1292021454,9781292021454
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.12 مگابایت

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جزییات کتاب

For courses in Graduate Strategic Management.Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.

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