دانلود کتاب Innovation Management: Context, strategies, systems and processes

Name: Innovation Management: Context, strategies, systems and processes
Availability: InStock
Author: Prof Pervaiz Ahmed
ISBN: 0273683764,9780273683766

by Prof Pervaiz Ahmed, Dr Charlie Shepherd

عنوان فارسی: مدیریت نوآوری: زمینه ، استراتژی ها ، سیستم ها و فرایندها
ناشر: Financial Times/ Prentice Hall
سال: 2010
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 568-569
شابک: 0273683764,9780273683766
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.28 مگابایت

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جزییات کتاب

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by innovation, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.