دانلود کتاب Marketing: Principles and Practice

Name: Marketing: Principles and Practice
Availability: InStock
Author: Dennis Adcock
ISBN: 027364677X,9780273646778

by Dennis Adcock, Al Halborg, Caroline Ross

عنوان فارسی: بازاریابی: اصول و عمل
ناشر: Financial Times/ Prentice Hall
سال: 2001
ویرایش: 4
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 568-553
شابک: 027364677X,9780273646778
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.98 مگابایت

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جزییات کتاب

Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.