دانلود کتاب Marketing for Hospitality and Tourism

Name: Marketing for Hospitality and Tourism
Availability: InStock
Author: Philip T. Kotler
ISBN: 9780134151922

by Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu

عنوان فارسی: بازاریابی برای مهمان نوازی و گردشگری
ناشر: Pearson
سال: 2016
ویرایش: 7
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 688-681
شابک: 9780134151922
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 24.90 مگابایت

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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.