دانلود کتاب Marketing Management: Pearson New International Edition
by Russ Winer
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عنوان فارسی: مدیریت بازاریابی: نسخه بین المللی پیرسون جدید |
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جزییات کتاب
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.