دانلود کتاب Sustainable Marketing
by Diane Martin
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عنوان فارسی: بازاریابی پایدار |
دانلود کتاب
جزییات کتاب
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.