دانلود کتاب The Truth About Green Business

Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business• The truth about running lean and green• The truth about future proofing your business Simply the best thinkingTHE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.   “This little book is inspiring in its range and practicality―not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.”CHIP CONLEY, CEO, Joie de Vivre Hospitality “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.”JOEL MAKOWER, Executive Editor, GreenBiz.com Introduction     ixPart I: The Truth About Green BusinessTRUTH 1: What is a green business?      1TRUTH 2: Why green your business?      5TRUTH 3: How to approach greening your business     9TRUTH 4: Why now?      13TRUTH 5: Climate change and your business     17Part II: The Truth About Green StrategyTRUTH 6: Profit and purpose     23TRUTH 7: How green is good enough?      27TRUTH 8: Green regulations     31Part III: The Truth About Green OperationsTRUTH 9: Secrets hiding in plain sight     35TRUTH 10: Eco-efficiency: Good for business and the environment     39TRUTH 11: Waste? Not! Eliminating non-product      43TRUTH 12: EcoAudits can guide your course     47TRUTH 13: Running lean and green     53TRUTH 14: Carbon footprinting     57TRUTH 15: Reducing your carbon footprint     63Part IV: The Truth About Green MarketingTRUTH 16: Green branding and messaging     67TRUTH 17: Creating strong EcoLabels     71TRUTH 18: Green marketing claims     77TRUTH 19: Reaching conscious consumers     81Part V: The Truth About Green Products and ServicesTRUTH 20: What makes a product green?      85TRUTH 21: Product take-back     89TRUTH 22: Product to service     93TRUTH 23: What makes a service green?      97Part VI: The Truth About Green DesignTRUTH 24: Biomimicry–learning from life     TRUTH 25: Reducing your product footprints     105TRUTH 26: Cradle to cradle     109TRUTH 27: Design with nature     113TRUTH 28: Innovation is at the heart of greening     117Part VII: The Truth About Green ProcurementTRUTH 29: Environmentally preferable purchasing     121TRUTH 30: Supply chain management and partnerships     125TRUTH 31: Supplier scorecards     129TRUTH 32: Clearing the rising bar     133Part VIII: The Truth About Green BuildingsTRUTH 33: LEED standards for green buildings     137TRUTH 34: The cost of green building     141TRUTH 35: Green buildings improve productivity     145TRUTH 36: Integrative design for green building     149Part IX: The Truth About Green ITTRUTH 37: Computers and electronics     153TRUTH 38: Creating more effi cient data centers     157TRUTH 39: How IT can drive greening     161Part X: The Truth About Green ManagementTRUTH 40: Engaging employees     165TRUTH 41: Engaging stakeholders     169TRUTH 42: Keeping score     173TRUTH 43: Employee incentives     177TRUTH 44: Environmental management systems     181Part XI: The Truth About Green FinanceTRUTH 45: Profit, value, and risk     185TRUTH 46: Reality-based accounting     189TRUTH 47: Investing in green and attracting green investment     193TRUTH 48: Carbon trading and offsets     197TRUTH 49: Fiduciary duty     201Part XII: The Truth About Green FuturesTRUTH 50: Certainty in the face of uncertainty     207TRUTH 51: Scenario planning     211TRUTH 52: Future proofing     215APPENDIX A: References     219Acknowledgments     228About the Author     229 Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.APPENDIX B: Resources