دانلود کتاب The Truth About Search Engine Optimization

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.  You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more.  This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankingsThe truth about best SEO practices and SEO no-no’sThe truth about link love, keywords, and tags Introduction     viiForeword by Fredrick Marckini     ix Part I: The Basics of SearchTruth 1: Getting noticed by spiders, robots, and crawlers     1Truth 2: Learn to do the Google dance     5Truth 3: It's not about traffic―it's about qualified traffic     9Truth 4: Your reputation is on the line     13Part II: The Truth About Being Site-SpecificTruth 5: SEO is an ongoing project, not set-it-and-forget-it     17Truth 6: SEO is not an afterthought     21Truth 7: SEO results aren't immediate or lasting     25Truth 8: You don't have a homepage anymore     29Truth 9: Think like a publisher, even if you're not     33Truth 10: Site and page design count     37Truth 11: Write for users and search engines will follow     41Truth 12: Keywords are key     45Truth 13: Use analytics and keyword research tools     49Truth 14: Site stats share the bad news, too     53Truth 15: Think twice about hot new technologies     57Truth 16: Content management systems matter―a lot     67Part III: Tag, You're It!Truth 17: What's in a title? Everything…     65Truth 18: The relative importance of meta tags     71Truth 19: Tag images, audio, video, and other media     75Part IV: The Truth About LinksTruth 20: Some links are more equal than others     79Truth 21: Building links through online directories     83Truth 22: Using SEO PR as a link strategy     87Truth 23: The jury is out on paid links     91Truth 24: Share and share alike: Reciprocal linking     95Truth 25: Ads are links, too     99Truth 26: Build your site in a good neighborhood     103Truth 27: Blogs are a terrific link strategy     107Truth 28: Putting the kibosh on link love with nofollow links     111Part V: You Call That a Search Engine?Truth 29: Search is going vertical     115Truth 30: Everyone is local somewhere     119Truth 31: Get listed to get vertical     125Truth 32: Optimize off-site searches     129Truth 33: Universal search and personalized search     133Part VI: Get a Social LifeTruth 34: Blogs are built for SEO     137Truth 35: RSS feeds "feed" SEO efforts     141Truth 36: Users will create content for you     145Truth 37: Tag images, video, links, and other media     149Part VII: Search RankingTruth 38: Being #1 ain't what it used to be     153Truth 39: Don't live and die by PageRank     157Truth 40: Wag the long tail     161Part VIII: The Truth About SEO ManagementTruth 41: In-house or outsource?     165Truth 42: Hiring a great search professional     169Truth 43: Great SEOs sweat the small stuff     173Part IX: Don't Be EvilTruth 44: Beware blackhat SEO     177Truth 45: Search engines frown on keyword stuffing and spam     181Truth 46: Don't cultivate link farms     185Truth 47: It's very difficult to get unbanned     189Truth 48: Moving to a new domain is stressful     193Part X: Going BeyondTruth 49: Global SEO     197Truth 50: Mobile SEO is more important than ever     201Truth 51: Sometimes you don't want to be found     205About the Author     208 Note: Appendix A is available for free and located online at www.informit.com/title/9780789738318 within the Downloads tab.