دانلود کتاب Multinational Management: A Strategic Approach

Name: Multinational Management: A Strategic Approach
Availability: InStock
Author: John B. Cullen
ISBN: 1285094948,9781285094946

by John B. Cullen, K. Praveen Parboteeah

عنوان فارسی: مدیریت چند ملیتی: یک رویکرد استراتژیک
ناشر: South-Western Cengage Learning
سال: 2013
ویرایش: 6 ed.
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 736-770
شابک: 1285094948,9781285094946
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 27.12 مگابایت

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جزییات کتاب

In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.