دانلود کتاب Business Project Management and Marketing: Mastering Business Markets

Name: Business Project Management and Marketing: Mastering Business Markets
Availability: InStock
Author: Michael Kleinaltenkamp
ISBN: 9783662485071,3662485079

by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger

عنوان فارسی: پروژه کسب و کار مدیریت بازاریابی و: تسلط بر بازارهای کسب و کار
ناشر: Springer
سال: 2016
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 399
شابک: 9783662485071,3662485079
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 5.29 مگابایت

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جزییات کتاب

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.