دانلود کتاب Business research methods

Name: Business research methods
Availability: InStock
Author: Donald R. Cooper
ISBN: 9780071289221,0071289224,9780073373706,0073373702

by Donald R. Cooper, Pamela S. Schindler

عنوان فارسی: روش تحقیق کسب و کار
ناشر: McGraw-Hill Irwin
سال: 2011
ویرایش: 11. ed.
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 761-784
شابک: 9780071289221,0071289224,9780073373706,0073373702
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 17.29 مگابایت

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جزییات کتاب

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.