دانلود کتاب Entrepreneurial Small Business

Name: Entrepreneurial Small Business
Availability: InStock
Author: Jerome Katz
ISBN: 0073381578,9780073381572

by Jerome Katz, Richard Green

عنوان فارسی: کارآفرینی کسب و کار کوچک
ناشر: McGraw-Hill Education
سال: 2010
ویرایش: 3
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 654-800
شابک: 0073381578,9780073381572
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 14.55 مگابایت

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جزییات کتاب

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.