دانلود کتاب Essentials of Strategic Management: The Quest for Competitive Advantage

Name: Essentials of Strategic Management: The Quest for Competitive Advantage
Availability: InStock
Author: John Gamble
ISBN: 0078137144,9780078137143

by John Gamble, Arthur Thompson Jr.

عنوان فارسی: ملزومات مدیریت استراتژیک: تلاش برای مزیت رقابتی
ناشر: McGraw-Hill Education
سال: 2010
ویرایش: 2
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 557-594
شابک: 0078137144,9780078137143
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.78 مگابایت

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جزییات کتاب

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.