دانلود کتاب International Marketing

Name: International Marketing
Availability: InStock
Author: Philip R. Cateora
ISBN: 0073380989,9780073380988

by Philip R. Cateora, John Graham

عنوان فارسی: بازاریابی بین المللی
ناشر: McGraw-Hill Higher Education
سال: 2009
ویرایش: 14
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 744-744
شابک: 0073380989,9780073380988
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 30.81 مگابایت

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جزییات کتاب

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.