دانلود کتاب Marketing Management: A Strategic Decision-Making Approach

Name: Marketing Management: A Strategic Decision-Making Approach
Availability: InStock
Author: John Mullins
ISBN: 0073381160,9780073381169

by John Mullins, Orville C Walker, Harper W Boyd, Jr.

عنوان فارسی: مدیریت بازاریابی: یک رویکرد تصمیم گیری استراتژیک
ناشر: McGraw-Hill Higher Education
سال: 2009
ویرایش: 7
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 576-576
شابک: 0073381160,9780073381169
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.99 مگابایت

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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.