دانلود کتاب Marketing Research

Name: Marketing Research
Availability: InStock
Author: Joseph Hair
ISBN: 0073404705,9780073404707

by Joseph Hair, Jr., Robert Bush, David Ortinau

عنوان فارسی: تحقیقات بازاریابی
ناشر: McGraw-Hill Education
سال: 2008
ویرایش: 4
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 690-720
شابک: 0073404705,9780073404707
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 20.98 مگابایت

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Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.