دانلود کتاب Marketing Strategy ; A Decision Focused Approach

Name: Marketing Strategy ; A Decision Focused Approach
Availability: InStock
Author: Orville Walker
ISBN: 0073381152,9780073381152

by Orville Walker, John Mullins, Harper Boyd, Jr.

عنوان فارسی: استراتژی بازاریابی ; تصمیم گیری متمرکز رویکرد
ناشر: McGraw-Hill Education
سال: 2010
ویرایش: 7
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 352-370
شابک: 0073381152,9780073381152
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.00 مگابایت

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جزییات کتاب

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.