دانلود کتاب Handbook of the Economics of Marketing: Marketing and Economics

Name: Handbook of the Economics of Marketing: Marketing and Economics
Availability: InStock
Author: Jean-Pierre Dube (editor)
ISBN: 0444637591,9780444637598

by Jean-Pierre Dube (editor), Peter E. Rossi (editor)

عنوان فارسی: هندبوک اقتصاد بازاریابی: بازاریابی و اقتصاد
ناشر: North-Holland
سال: 2019
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 632-619
شابک: 0444637591,9780444637598
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.59 مگابایت

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جزییات کتاب

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.