دانلود کتاب Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference

Name: Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference
Availability: InStock
Author: Mehmet Huseyin Bilgin
ISBN: 9783030186524,3030186520

by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can

عنوان فارسی: اوراسیا دیدگاه های کسب و کار: مجموعه مقالات 24th اوراسیا کسب و کار و اقتصاد جامعه کنفرانس
ناشر: Springer
سال: 2019
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 181
شابک: 9783030186524,3030186520
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 3.70 مگابایت

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This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.