دانلود کتاب Transforming Organizations: Narrative and Story-Based Approaches

Name: Transforming Organizations: Narrative and Story-Based Approaches
Availability: InStock
Author: Jacques Chlopczyk
ISBN: 9783030178512,303017851X

by Jacques Chlopczyk, Christine Erlach

عنوان فارسی: تبدیل سازمان: روایت و داستان در روش های مبتنی بر
ناشر: Springer
سال: 2019
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 301
شابک: 9783030178512,303017851X
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 25.16 مگابایت

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جزییات کتاب

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.