دانلود کتاب Understanding Social Media And Entrepreneurship: The Business Of Hashtags, Likes, Tweets And Stories

Name: Understanding Social Media And Entrepreneurship: The Business Of Hashtags, Likes, Tweets And Stories
Availability: InStock
Author: Leon Schjoedt
ISBN: 3030434524,9783030434526,9783030434533

by Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud

عنوان فارسی: آشنایی با رسانه های اجتماعی و کارآفرینی: کسب و کار از هشتگهای دوست توییتهایی و داستان
ناشر: Springer
سال: 2020
ویرایش: 1st Edition
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 224-224
شابک: 3030434524,9783030434526,9783030434533
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.01 مگابایت

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جزییات کتاب

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.