دانلود کتاب Designing Health Messages: Approaches from Communication Theory and Public Health Practice

Name: Designing Health Messages: Approaches from Communication Theory and Public Health Practice
Availability: InStock
Author: Edward W. Maibach (editor)
ISBN: 0803953976,9780803953970

by Edward W. Maibach (editor), Roxanne L. Parrott (editor)

عنوان فارسی: طراحی پیام های سلامتی: روش از نظریه ارتباطات و بهداشت عمومی عمل
ناشر: SAGE Publications
سال: 1995
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 320-319
شابک: 0803953976,9780803953970
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 15.51 مگابایت

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جزییات کتاب

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential aid to designing messages for use in health communication campaigns.