دانلود کتاب Marketing and Smart Technologies: Proceedings of ICMarkTech 2019

Name: Marketing and Smart Technologies: Proceedings of ICMarkTech 2019
Availability: InStock
Author: Álvaro Rocha
ISBN: 9789811515644,9811515646

by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović

عنوان فارسی: بازاریابی و فناوری های هوشمند: مجموعه مقالات ICMarkTech 2019
ناشر: Springer Nature
سال: 2019
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 458
شابک: 9789811515644,9811515646
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 15.67 مگابایت

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جزییات کتاب

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.